Our Story

Everyday Fine Jewelry, Redefined

Since 2014, we’ve been creating ethically made fine jewelry designed to be worn every day and cherished for a lifetime. Born from a desire to challenge industry norms, our mission has always been simple: to make fine jewelry that’s timeless in design, responsibly crafted, and fairly priced.

Everything begins in our Vancouver studio, where our small team designs and handcrafts each piece using certified recycled gold, conflict-free diamonds, and ethically sourced gemstones.

We’re proud to keep our process close to home. By doing everything in-house—from design to production to packaging—we stay connected to our craft and to the people who wear our jewelry.

We believe that jewelry should not only look beautiful, but also feel meaningful—to you, and in the way it’s made. Whether it’s a simple everyday staple or a one-of-a-kind redesign of a family heirloom, our work is rooted in craftsmanship, transparency, and respect for both people and the planet.

Thank you for being part of our story.

In a world overflowing with excess, we believe you should know the origin, the makers, and the meaning behind the jewelry you wear. That’s why we craft pieces that are as intentional as they are beautiful jewelry made to be worn every day and treasured for a lifetime.

Sustainable Luxury

Handmade Craftsmanship

Made in Canada

1-Year Warranty & Lifetime Service

Our name

Poppy, a flower, symbolizes strength, beauty, and joy. Finch, a bird of transformation, represents fresh starts and new chapters.

Together, they inspire our mission: to create ethically made, timeless jewelry that celebrates growth, change, and individuality—designed for every phase of life.

Our Founder

Amanda He

Amanda He is a dreamer, a doer, and a designer at heart. A former banker who left the corporate world to pursue something more meaningful, she founded Poppy Finch in 2014 with a vision: to create fine jewelry that is sustainably made, timeless, and deeply personal.

Inspired by vintage heirlooms and the craftsmanship of traditional goldsmithing, Amanda designs for women who know their worth, work hard, and love to celebrate themselves. Her debut collection brought that vision to life—blending clean, modern design with old-world artistry.

Her collections quickly gained attention, earning a place in exclusive luxury boutiques and major high-end department stores—from local gems in Vancouver to renowned retailers around the world.

Amanda leads the Poppy Finch team from their Vancouver studio, staying hands-on with everything from design details to custom inquiries. She cares deeply about every piece—and every person it’s made for.